Technology can work in your favour or against you; the way it goes is largely determined by the way you implement and use it.
According to Forbes (2016) 82% of online-shoppers research products prior to ordering and 47% are disappointed with the shop performance.
Moreover, a large portion of visitors abort the shopping cart if they find unexpected cost.
Most online shops are hardly more than electronic catalogues, let's change this now.
The following topics will be described more detailed.
If you really need these technologies is to be determined. But the video gives some insights of what seems possible and useful.
You provide an outstanding service in your physical stores thanks to your staff's empathy for your clients.
Your customers' journey is happening right in front of your eyes and you immediately can see if your client is happy.
As you prove in your physical stores you already know everything about a perfect customer service.
Just transpose this know-how online by understanding your customers' online behaviour and taking the right actions.
In order to understand your customers' online behaviour you need some information.
*There are many tools on the market to collect data. Which one is the right for you depends on your needs.
The emotion your brand transmits to your clients is probably the most important reason they buy from you.
In your shops your clients feel, breathe, see and love your brand.
It is more than your products, but the way your stores are designed, your employees are dressed, they maybe wear name tags or even a uniform.
All this adds to what you make your clients feel.
Make your values visible on your online presence and show your clients that you care.
Transmit your brand emotion even online.
Implement a platform with a good performance and a reliable filtering system so your customers get their results quickly.
This is where your data collection is digitalised. You now know when the customers abort the shopping cart, when they buy and when they leave the page.
The most important thing in every online shop is the conversion rate, meaning the percentage of unique visitors that become actual clients.
These features and actions are indispensable to any online shop.
Besides a well-performing platform the right actions and measures can increase your conversion rate significantly.
Before going live with an additional widget or service you should perform an A/B test (also known as split test) to make sure it really adds to your sales.